Fello AI

Overview

Fello is an AI platform for real estate professionals that enriches databases, enhances lead quality, and automates targeted marketing campaigns, enabling agents to convert buyer leads to seller leads while integrating seamlessly with existing CRM systems.

From the official site

Bring your database to life and run 1:1 follow-up across email, text, and call. All run by Felix.

The text above is quoted from this tool’s official website — the vendor’s own words.

Official FAQ

What is Fello?

Fello is the AI platform (AI revenue operating system) built for real estate teams that turns your existing database into deals. It keeps every contact current with daily enrichment, finds your next opportunity, and runs 1:1 follow-up across email, text, and call — all run by Felix. It is not a CRM, dialer, or lead portal; it sits on top of your existing system of record.

Who is Felix by Fello?

Felix is the AI teammate (agentic AI ISA) inside Fello that runs 1:1 follow-up across texts, calls, and emails — always on, always human-sounding. He qualifies intent, remembers every conversation across every channel, and hands a warm conversation off to your agent with full context when someone is ready.

Does Fello replace my CRM?

No. Fello is not a CRM, dialer, or lead portal. It integrates two-way with CRMs like Follow Up Boss, kvCORE, Brivity, BoldTrail, Sierra Interactive, and KW Command, enriches the data already in them, and activates contacts — making your existing system of record smarter rather than replacing it.

What data does Fello's Living Database track?

Fello's Living Database updates every contact every day across 100+ data points — equity, interest rate, loan balance, time in home, home value, ownership changes, and intent signals — using public records, national MLS, and national mortgage data, with roughly a 70% address match rate from names and phone numbers.

How is Felix different from a human ISA?

A human ISA costs roughly $3,000–$5,000/month, works business hours, takes vacation, and turns over — so follow-up slips when the team gets busy. Felix runs the same way every day, nights and weekends, grounded in live property data before every outreach, and one additional listing from the database covers a full year of Felix.

What results have teams seen with Felix?

One team saw a 40% increase in appointments set in Q1, with 22,052 total calls and 3,703 conversations started. Buyer appointment attainment was 70.6% and seller appointment attainment was 80%.

These questions and answers come from the tool’s own structured data, not written by us.